> For the complete documentation index, see [llms.txt](https://connectyai.gitbook.io/documentation/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://connectyai.gitbook.io/documentation/whats-connecty.md).

# What's Connecty?

**Connecty is the AI action engine for DTC paid media.** It reads what's actually inside your creative: every video frame, every image ad, every landing page. It connects that to what's performing, from engagement through conversion to retention, and to who's watching, by audience and funnel stage (TOFU, MOFU, BOFU). The result: a specific next action for every ad (scale, pause, hold, refresh, re-cut, shift budget, or test) with the reasoning attached. It's video ad intelligence extended across everything your customer sees. Works with Meta, Google, TikTok, YouTube, Shopify, GA4, and Stripe.